You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
And that includes making sure you aren’t throwing the search engine bots for a loop (which happens often). The great news is that this is typically a quick fix. If not, broken links can lead to a poor user experience while also inhibiting the...
Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of business professionals who use LinkedIn as their main news source? Primarily, the LinkedIn search engine is looking for these keywords in your title...
Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.
These properties include the Yahoo Front Page, News, OMG, and Shine. Russian search engine leader Yandex will support IPv6 on Yandex.com, which is visited mostly by users outside of Russia and the rest of the Commonwealth of Independent States (CIS...
Insiders find every aspect of search engine optimization (SEO) fascinating. Last year’s big Panda updates were the obvious big SEO news. While the news did expose the need for all companies to assure that they (and their SEO firms) are carrying out...
They provide your email, your chat groups, your instant messenger, even your daily news. Once you understand this you will be ahead of the algorithm, because you're thinking like a search engine Real time chat with people who are interested in the...
Since the launch of Google's +1 feature, search engine optimizers (SEOs), business owners, and spammers have all circled around the +1. Past this you'd want to find a piece of news or other interesting tidbit that will appeal to a large segment of...
Search Engine Watch contacted Google engineer Matt Cutts, head of the web spam team, but he dodged answering any questions, instead referring us to the Google Press department. If you look at the +1 results pic above, it’s interesting that news...
And this one from Bing: that the search engine is indexing 7 million news stories on the royal wedding per day. ET, with an expected viewing audience of up to 2 billion -- mainly, because it'll be just about impossible to avoid it with all the news...
In today's world of gaining rank, authority, and popularity through Likes, votes, shares, links and retweets, Carnegie's philosophy still holds true for successful search engine marketing strategies. Share the most important news in case users miss...
Send them a private e-mail commenting on a post, providing a news tip ("you might want to take a look at.or with a suggestion for a post ("I'd love to see a post about XYZ and hear your thoughts on. Learn about PPC management, keyword research...
For those of you who were hiding under a rock last year, here's some important news: Twitter released promoted tweets, promoted accounts, and promoted trends. Learn about PPC management, keyword research, search engine optimization (SEO), social...
In turn, Facebook rewards such behavior with a lower cost-per-click and greater visibility in the News Feed. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate...
To cynical SEOs, declarations such as the one above are ostensibly holistic mumbo jumbo -- they're the unrealistic musings from a group that has never had income completely dependant on search engine rankings.
I also discussed a bit of how search engines make guesses, some good and some bad, about what you're looking for, and how those guesses could be better if the search engine processes understand what you mean semantically instead of just working...
I'm fascinated by the concept of topic momentum, where events in the news and/or popular consensus reality are treated like a note in a symphony, charted more or less in terms of attack, sustain, decay, and release.
The leading search engine advertising platforms have failed in providing adequate solutions for hyper local businesses, such as car dealers, real estate agents, home and car repair services, physicians, etc.
Normally, announcements made on a Friday afternoon are bad news. Maybe that's why the news was buried on a Friday afternoon. That's good news, isn't it? It is the #2 search engine. So, even if you put blinders on and say you are only interested in...
It doesn't take a whole lot of complex market trend analysis to see that professional videographers are just as interested in learning more about social media and search engine optimization as search engine optizers are in learning more about...
