You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
And that includes making sure you aren’t throwing the search engine bots for a loop (which happens often). The great news is that this is typically a quick fix. If not, broken links can lead to a poor user experience while also inhibiting the...
The first result is a Bing news aggregation feed featuring posts from Huffington Post (posted just a few minutes prior to search and had 4 shares and zero comments), Search Engine Land (one day prior to search with a total of 1,168 shares and...
For extra relevancy, ensure you utilize keyword rich search engine friendly URLs. The age old link in the footer of a website appears to Google as if webmasters are trying to manipulate the search engine rankings for a specific key phrase – and...
Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of business professionals who use LinkedIn as their main news source? Primarily, the LinkedIn search engine is looking for these keywords in your title...
Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer each other. And this is where real public relations – as opposed to crappy news release distribution – can play such a crucial role.
SERPs now not only include blue links but also images, video, places, and news, among others. Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance and differences across local nuisances...
Search engines – webmasters and search engine optimization (SEO) professionals follow their guidelines for the highest possible rankings on them; paid search marketers pay to be featured on them; and users turn to them when they’re searching for...
Stay tuned to Search Engine Watch and find us on Facebook or Twitter for the latest news from SES Chicago. Know which keywords people interested in your product or service search for and optimize your profile.
Their joint research is being dissected on-stage at SES Chicago, as Singer sits on a panel alongside Search Engine Watch Director Jonathan Allen and comScore’s Director of Mobile, Diran Hafiz. Stay tuned to SearchEngineWatch.com and find us on...
Etsy acknowledged the concerns of their selling community in a post on their News Blog. The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous program was free of charge.
When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus whatever other universal results are deemed relevant (news, images, videos, etc. For example, let’s look at the seven results returned for...
A considerable percentage of presidential campaigns consist of Internet search marketing strategies, as much of the country utilizes the Internet for news and searches. Search engine marketing (SEM) expenses are largely dependent upon what the site...
Industry news - use Google Alerts to deliver relevant headlines to your inbox and write a roundup post regularly. Fresh content not only helps with your search engine optimization strategy; it shows your social following you are active and engaged...
We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative.
News of an improved Facebook search engine led the tech industry to wonder aloud if Facebook – despite employing few traditional search engineers – could spell a genuine threat to Google’s global search dominance with vastly improved search...
These properties include the Yahoo Front Page, News, OMG, and Shine. Russian search engine leader Yandex will support IPv6 on Yandex.com, which is visited mostly by users outside of Russia and the rest of the Commonwealth of Independent States (CIS...
Search engine news searches focus heavily on a particular news destination. Behaviorally speaking, it appears that consumers of news data are still more likely to go directly to a “news” specific search engine than they are to run news searches on...
Insiders find every aspect of search engine optimization (SEO) fascinating. Last year’s big Panda updates were the obvious big SEO news. While the news did expose the need for all companies to assure that they (and their SEO firms) are carrying out...
It changed dramatically again five years ago, when Google announced its critical first steps toward a universal search model that incorporated videos, images, news, maps, books, and websites into a single set of results in 2007.
