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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  2. U.S. Search Awards 2014 Nominations Now Open

    Best Use of Social Media in a Search Campaign Search Engine Watch is also a media partner of the event. If you're interested in entering, go here for details on how to submit and costs. Once again, I'll be judging entries, along with a great group...

  3. The Role of #Hashtags in Social Media and Search

    Most people relate a hashtag with social media. When you optimize conversations, content, and updates with hashtags, they become more visible to others on social media platforms and search engines. In the early days, hashtags were only used by the...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Me Everywhere, a group for Bay Area PR and marketing pros interested in learning more about the practical applications of new media in business; Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog. Of course each catalog should contain web snippets leading to the social media pages of the publisher.