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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    If you're looking for a more targeted industry problem, you could try speaking to experts/influencers as well. If you're interested in serendipitous marketing – and link building – here are a few ways to find a problem worth solving in your niche.

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Yet we're also confronted with the reality of the mobile device: if I'm reading about something I'm only moderately interested in...

  3. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    He will be speaking at SES San Francisco on Multi-Channel Analytics: How Convergence Analytics Changes Digital Marketing Forever. As the Internet became more of a commercial venture, I got interested in how to measure its effectiveness in the...

  4. International Expansion: Break Down Barriers With Google+ Hangouts

    Seeing the way that someone speaks helps you to see that they are smiling and/or they are interested in what you have to say – they're just not interested in bothering with the “how are you doing, I'm doing well" waste-of-time American stuff.

  5. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Produce multiple forms of content in line with particular speaking sessions, topics and industry trends. If you’ll be at SES New York (and you should be) and are interested in content, marketing, and social, you should definitely attend Odden’s...

  6. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Training is a process that follows easily once people are actually interested in what you are talking about, along with the ROI you can bring them. A 2007 US Census Bureau report put the number of Americans speaking Spanish “very well” in their...

  7. Search Marketing Integration Starts With Your Sales Team

    Buyers are no longer interested in speaking with “always be closing” aggressive “sales” reps, or even consultative approaches with never ending questions. The sales world is changing. Buyers are looking for individuals who understand their day-to...

  8. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I can begin the process of identifying why the strike occurred. Note, if you’re interested in learning more about...

  9. SEO Fail! 10 Most Commonly Overused Website Techniques

    I was speaking at an internationally recognized conference in Austin, when someone from a Fortune 100 came up to me to ask me why the landing page they just launched was not working. They just want to the information and an easy way to buy if they...