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  1. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. The Yahoo app lets users search for news topics they are interested in and displays summarized...

  2. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Note, if you’re interested in learning more about a site hit by Penguin, why it was targeted, and how it recovered, you can read another case study here. When I first begin speaking with companies that have been impacted, my goal is to quickly...

  3. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they...

  4. The Quick Guide to Developing Customer Personas

    Within your survey, ask if any of the participants would be interested in a follow-up interview, and make sure it is worth their while (a.k.a.more money, gift cards, etc. The key is learning from the customers who had a poor experience because they...

  5. 5 Facebook Timeline Brand Page User Insights and Tips for Marketers [Study]

    They were interested in learning more about the company’s history, yet some were confused when information appeared that seemed to predate Facebook. Brands on Facebook have some work to do in helping fans understand their message on the new...

  6. YouTube Creator Playbook Version 2 Indicates Two-Dimensional Thinking

    With more experience, the intelligent YouTube team will learn that partners and creators are very likely to be interested in learning how to use advertising to build their brands on YouTube. Some YouTube Partners would likely be interested in...