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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    The content on your website educates your customer on what they're interested in right now. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Advertising platform Marin Software announced support for Yandex - Russia...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Hopefully, your local SEO campaigns have not been affected too badly, but we’re interested in hearing what others are seeing from Pigeon. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Bear in mind that most blogs get paid on a CPM advertiser basis so they are interested in building an audience and supplying them with content that will encourage them to visit the site. Of course, any link-building guidelines need to be an...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...