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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    The truth is customers are only interested in what their specific needs are and don't care to see other information. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested in making more money by spending less. I've been meaning to respond since I read the piece, but hey – better late than never...

  3. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  4. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. As advertisers continue to require their digital marketing efforts accountable for results...