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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Average engagement rate of about 9 percent (surpassing benchmarks) with peak engagement rate of 23 percent on Promoted Tweets. Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    With these targets we should have been getting in front of our audience with a pretty high rate of success. Individuals who had kid-related interests (Interest Targeting) But that isn't in Google’s best interest.

  3. 6 Essential Elements for Mobile SEO Success in 2014

    This same study found that smartphone users converted at only one-third the rate of desktop (and tablet) users, and much of this has to do with poor smartphone user experience. Consumers utilize multiple devices to research the products and...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    Creating content that is effective on a mobile device can absolutely increase your chances of success overall; by being represented properly on the devices and platforms that individuals have access to, the better success rate you will have in the...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Does the conversion rate on your website change when you close the doors to your brick-and-mortar building? The Brand Interest Segment If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel...

  6. How to Build Your First Content Marketing Strategy

    Or you might lose your way, and fail to produce content at the rate needed to achieve your goals. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your readers.