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Interest Rate

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. In fact, in most accounts, your remarketing campaign...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. This can happen for Age, Gender, and Interest Reports and any report or segment that uses these. Spotting differences in conversion rate, bounce rate, average order value, and...

  3. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Then we geo-targeted Tweets to those areas and used interest categories like 'college life' and 'life stage-college' to make sure we reached the relevant users. Average engagement rate of about 9 percent (surpassing benchmarks) with peak engagement...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who had kid-related interests (Interest Targeting) With these targets we should have been getting in front of our audience with a pretty high rate of success. But that isn't in Google’s best interest.

  5. 6 Essential Elements for Mobile SEO Success in 2014

    This same study found that smartphone users converted at only one-third the rate of desktop (and tablet) users, and much of this has to do with poor smartphone user experience. Consumers utilize multiple devices to research the products and...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Brand Interest Segment Does the conversion rate on your website change when you close the doors to your brick-and-mortar building? If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel...