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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Create dynamic landing pages that recognize cookied users and provide additional details on topics that users have shown interest in. Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your...

  2. Twitter Speak From @ to Z – Terms & Definitions

    In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas" (number of followers is irrelevant).

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    For example, up to 47 percent of UK searchers and up to 73 percent of users look for a business’ phone number, which indicates high interest in location. By including location information and considering the research patterns and...