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  1. Those Mysterious Quality Scores: Fundamentally Simple

    This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received lately, seems to be a topic of high interest (and some high anxiety): PPC Quality Scores.

  2. New Search Patent Filings: August 27, 2006 - Google's Recommendations, IBM's Speedier Pagerank, Napster's Search

    The keywords are compared against a database of advertisements, and the server selects an advertisement that matches the user's area of interest in comparison to the analysis of the user's browsing history.

  3. New Search Patent Applications: August 8, 2006 - Focusing on the Searcher

    A percentage are never developed in a tangible manner, but may serve as a way to attempt to exclude others from using the technology, or even to possibly mislead competitors into exploring an area that they might not have an interest in (sometimes...