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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who had kid-related interests (Interest Targeting) But that isn't in Google’s best interest. Increases bids for the over-30 age group, and removed the under 24 crowd. There are a few factors that may cause unqualified traffic, such as...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It's one of the few SEO tasks you can't have total control over – it consists of convincing other people that it's in their best interest (or their audience's best interest) to link to you. The concept is to recognize and solve a problem for a...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    Consumers utilize multiple devices to research the products and services that interest them. Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The Brand Interest Segment It uses Neilsen's DMA measurements to group major metros into four quartiles (e.g. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt...

  5. The Role of #Hashtags in Social Media and Search

    Too often hashtags pick up momentum, peaking interest of others that can't find out what the hashtag stands for. I recently saw a thread in a LinkedIn Group discussing how hashtags expanded the conference to an audience 25x times that of actual...