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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Create dynamic landing pages that recognize cookied users and provide additional details on topics that users have shown interest in. By determining user-behavior patterns that indicate specific interests, you can group users into lists and...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Group similar users together into multiple...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can happen for Age, Gender, and Interest Reports and any report or segment that uses these. Using Demographic and Interest Data Each age group is a different color and shown as a stack graph where each group is a block of color on top of the...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Pick just the users you come across that show the most interest in the content you love and create. No need to scroll to find the right circle if you're planning to add a large affinity group. Group them into affinity groups right from the start.

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who had kid-related interests (Interest Targeting) But that isn't in Google’s best interest. Increases bids for the over-30 age group, and removed the under 24 crowd. There are a few factors that may cause unqualified traffic, such as...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    It's one of the few SEO tasks you can't have total control over – it consists of convincing other people that it's in their best interest (or their audience's best interest) to link to you. The concept is to recognize and solve a problem for a...

  7. 6 Essential Elements for Mobile SEO Success in 2014

    Consumers utilize multiple devices to research the products and services that interest them. Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user...