The video (below) is just one of many emotionally charged ads Google has come to be known for. Google tugs at the heartstrings of people everywhere with a new Mother's Day video. This year, Google also put a marketing package together with a big...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? As an example, Grasshopper, sellers of virtual phone systems, launched their Entrepreneur Movement and created a short but...
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
Just as Twitter re-introduced brevity into written communications, Vine is proving to do the same for video. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world...
MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. While the notion of TV everywhere lets us watch TV at will regardless...
Combining quality with intelligent hosting and optimization practices are your best bets for making video a successful part of your content marketing strategy. When developing your video strategy, it's important to ask yourself in a serious way...
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. Combined with AdWords for video’s ability to run the option play, these new features should help even more experienced marketing and...
SERPs now not only include blue links but also images, video, places, and news, among others. Interactive Marketing Forecast 2011 to 2016. A great example of this type of best practice is highlighted in a detailed 8 page Majestic SEO and Rosetta...
Seriously, content as we perceive it from a search marketing perspective has changed dramatically over the last few years from simple textual content to include video, interactive, Infographics, and more.said Zwicky.
Video There’s a new breed of peer-to-peer education companies that offer a lot of education focused on issues specific to online marketing, especially startups. Marketing Charts Marketing Charts does one thing: they take existing research from...
This might mean infographics or interactive HTML5, video production, whitepapers, ebooks, etc. Both content marketing and authorship are extremely important. But one thing that is commonly overlooked in content marketing - and search in general...
Video As well as a list of ideas creates a list of the types of content that would work for your brand online – blog posts, videos, interactive infographics, etc. While I certainly don’t agree with everything Nietzsche shared, his famous quote...
Many organizations are specifically itemizing video creation in their marketing budget. Video Production Video can be a secret weapon in an SEO strategy given that YouTube is the second busiest search engine and your prospects want to consume your...
SES Toronto wrapped up today, after two days jam-packed with sessions covering SEO, content marketing, PPC, social media, local, mobile, video optimization, site optimization, and more. Mobile Marketing From SES Toronto – JLH Marketing
Call tracking, interactive voice response, corporate reporting dashboards, automated monthly reports by location, marketing analytics integration, click tracking, video views and Facebook leads are just some of the ways national marketers can...
The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing sessions covering topics such as SoLoMo (social...
The technology behind IntoNow is called SoundPrint, and it uses between 4-12 seconds of a show’s audio to make a match against hundreds of shows show across 130 channels of live television, as well as 266 years of video in its index.
Consider this next point of view: Mike Mozart, of Jeepers Media, produced a controversial yet well-informed video several weeks ago that shed light on how the piracy problem came to be. This could happen when something might have been copied...
Taking advantage of the autoexpanding video box, @CocaCola pinned a one-minute video to the top of their feed, which drew users’ eyes there. Autoexpanding Pinned Tweet a Good Showcase for Video We also spoke with Eric Hadley, general manager of...
Golf Digest uses Microsoft Tag in their magazine to accompany tips with interactive video. Storing a hyperlink presents a myriad of possibilities beyond just loading a web page -- play a video, download a mobile app, check-in on Foursquare, update...
