SEO News

Interactive Video Advertising Bureau

  1. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Digital video is also on a positive trajectory, delivering avid viewership and strong...

  2. Mobile Growing Faster Than Predicted, says Google's Schmidt

    In a keynote yesterday at the Interactive Advertising Bureau's annual leadership meeting, Schmidt said mobile is taking off faster than predicted, ClickZ reported. Here's the video: Schmidt also predicted that digital display advertising could...

  3. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. Privacy Watchdogs have gone as fair as showing a sarcastic video on the Times Square jumbotron.

  4. Google Gives Sneak Peak of New Video Ad Formats at IAB's MIXX Event

    Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York.

  5. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  6. SearchDay | Twitter 101

    Records have been set for five consecutive years, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. Publishers may still get video ads if they accept image ads on their sites or if the produce video content...

  7. IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment

    The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. Interactive advertising is a bright spot in the current advertising environment, and digital video is one of its most...

  8. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...

  9. IAB Unveils New Workflow Improvement Initiatives

    The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Digital Video Ad Serving Template (VAST), an XML-based solution designed to standardize communication between digital video players...