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Interactive Video Advertising

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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital video is also on a positive trajectory, delivering avid viewership and strong brand-building opportunities. Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Content (words, images, video) is the mission critical asset that binds. Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x.

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    For those who are unfamiliar, Hangouts is a feature of Google+ that lets you video chat with other Google+ users. This is the most obvious way that video chatting can be helpful. You could send an email with a video of you demonstrating something...

  6. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Just as Twitter re-introduced brevity into written communications, Vine is proving to do the same for video. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world...

  7. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. While the notion of TV everywhere lets us watch TV at will regardless...

  8. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. Combined with AdWords for video’s ability to run the option play, these new features should help even more experienced marketing and...

  9. Top 10 High Impact Google AdWords Innovations to Watch Now

    Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. When someone clicks on the video thumbnail, the video expands to contain a larger portion of the screen.