Mobile engagement and activation, while consumers are watching TV or out in the real world, is becoming increasingly prevalent. When events happen in the real world, they happen on Twitter.percent of those using Twitter do so in front of a TV, and...
The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend. Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV...
Reach ve seen it, helping them better measure against other media such as TV. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion, and Hulu...
NFL and Nascar dominated in the sports category, while Family Guy and Big Brother generated the most conversation about TV shows. TV star Steve Carell This year, Twitter has also partnered with Vizify to offer an interactive infographic service for...
The hidden storyline played out in the interactive Star Trek Google Doodle references events from the TV series. Trekkies and geeks worldwide will certainly rejoice at today's Google Doodle that celebrates the 46th anniversary of the original "Star...
Users engaged with TV and movie content aren’t simply sitting on the coach or in a theater watching the entertainment anymore. While the apps in market are still in the early days, the facts about mobile device and PC use while consuming...
And that's why cross-channel marketing works so well – you can get the best of both worlds by using the mass media to build brand recognition and interactive online ads to pick up where the TV or radio ads left off.
To define a "viewed impression," Google said it's using the Interactive Adverting Bureau's proposed standard: a display ad that is viewable on the screen for at least one second. For example, when a fashion brand wants their TV campaign to reach 2...
Red Bull, for example, has their redbull.tv app prominently displayed in the second spot. In the above example, Louis Vuitton has chosen to pin a video, an interactive element users will find engaging.
Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.
While numbers of users aren’t Facebook-like (GetGlue is nearing two million and Miso is more in the 100,000 to 200,000 range), investors like Time Warner, Google Ventures, Heart Interactive, and more are jumping into the fray, eager to put their...
Almost 90 percent of those who watch the game are either looking forward to watching the ads (59 percent) or enjoy watching the ads (30 percent), according to a study by Harris Interactive. A beautiful and heartfelt video from Budweiser aired only...
The Metacafe Entertainment Network addresses both priorities and is a natural evolution of our business and shifting media consumption habits from TV to more interactive forms of entertainment. Metacafe, a website that specializes in short-form...
His work was, and is, very popular and beyond the TV series, movies and Broadway musical, they are referenced by Alfred Hitchcock in North By Northwest and Addams collaborated with sci-fi legend Ray Bradbury.
Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. No one famous has signed up just yet, but CEO Somrat Niyogi says...
The survey found that shoppers exposed to TV ads and old-school circulars fired up Google to search online within one week. VTech InnoTab Interactive Learning Tablet in blue Still, digital media were more helpful than TV ads, which provided value...
Golf Digest uses Microsoft Tag in their magazine to accompany tips with interactive video. Once the barcode image is created, it can be printed on nearly any surface and location -- newspapers, TV ads, billboards, temporary tattoos, product...
Tablets appear to be the ultimate multi-task device, with over 40% of tablet use coinciding with some other activity like watching TV, cooking, eating, and even getting dressed (thankfully, the published study did not get into personal hygiene or...
The interactive lighting is always a good conversation starter, especially for introverts! Control and watch your home TV (cable, satellite, or DVR) from anywhere over the Internet with this simple piece of hardware that connects to your home media...
Angie Schottmuller, @aschottmuller SEO Jedi Sentinel (Yellow Lightsaber) / Interactive Jedi Knight Search Wars (SEOfilms.tv) Spam Wars - The Fantomaster Menace (SEOfilms.tv) But what fun is that? If you're skilled and brave enough to master the...
