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  1. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. We wanted the workshop to be interactive, and welcomed questions.

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Something fun, creative or interactive To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. This generated great London/national coverage, but then opened up lots of local PR, blogger, and...

  3. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. But today I look at it as a blended force of paid and...

  4. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Fishkin went on to say that a good example of this is Moz's Google weather report, MozCast, because it is "Interactive, it's updated every day, it's consistently useful and interesting, no one else has anything like it.

  5. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    TwitterChats to make your social PR day: TwitterChats are interactive conversations at a specific time on Twitter. All are still valid forms of publicity generators, but today we have new interactive and more organized opportunities popping up...

  6. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for...

  7. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    So if SEO and PR want to continue having a healthy relationship, what’s an online marketer to do? SEO + PR = Yesterday, Today and Tomorrow Stick to higher end distribution services that issue the press releases over a true newswire such as...

  8. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Greg Jarboe, president of Internet marketing company SEO-PR, isn’t buying the MPAA line that not passing SOPA will kill off millions of American jobs; at the very least, he said, passing SOPA will have the same effect, through endangering the...