Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for...
Interactive Marketing Forecast 2011 to 2016. There are multiple moving parts that span across all areas of marketing, content, PR, and demand generation. The markets have changed, the search algorithms have changed, the SERP results have changed...
Martin Jones, co-founder and managing partner, March Communications, is a technology PR and interactive specialist with 18 years’ experience developing new and creative ways to promote companies, brands and products
Interactive Marketing Forecast, for the years 2011 to 2016. Many organizations have a PR budget that doesn't factor into their SEO budget. So although PR efforts may be impacting SEO, they could be positively impacting it even further if the PR...
So if SEO and PR want to continue having a healthy relationship, what’s an online marketer to do? SEO + PR = Yesterday, Today and Tomorrow Stick to higher end distribution services that issue the press releases over a true newswire such as...
Aside from these speakers, bright minds like Angie Schottmuller from Interactive Artisan, Avinash Kaushik from Google, Simon Heseltine from AOL, Thom Craver from Saunders College, and Andy Betts from Linkdex will be there.
Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.
Greg Jarboe, president of Internet marketing company SEO-PR, isn’t buying the MPAA line that not passing SOPA will kill off millions of American jobs; at the very least, he said, passing SOPA will have the same effect, through endangering the...
If the content page has a higher PR (PageRank) than the homepage you've probably found a truly remarkable strategy. Instead of the typical written content I'm talking about anything online that people can link to – tools, widgets, cartoons, surveys...
Harris Interactive, June 2010). Specific to +1, Google's PR team answered some of my questions in Jonathan Allen's Google +1 coverage: The same is true online. Consider the research: When asked what sources "influence your decision to use or not...
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The QAGies Are Coming: The Movement for Quality in Display Advertising" -- Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality...
Here are some good general strategies for using your existing internal assets (social fans and PR outreach) to build links and brand awareness. Work with your web and content teams to create engaging interactive pieces (Flash oriented...
Requests come from such well-known media as CNN Money, ABC News, Entrepreneur Magazine, The Washington Post, CBS Interactive, and many others. Editorial links aren't easy to get. Journalists can be hard to contact, there's no guarantee of getting...
Social media can be used for more than branding, customer service, PR, and retention. Yahoo Ties Up With CBS, HSN to Make Live TV More Interactive - Bloomberg Search Engine Optimization SEO Factors for 2011 by Josh McCoy
Also earning a spot on the SEM Top 10 list is Fionn Downhill, the well-respected CEO and President of Elixir Interactive. According to the press release, "There's SEO-PR whiz Greg Jarboe, whom you should e-mail if you haven't started optimizing...
In this session, we'll explore a diverse range of Web content development strategies along with innovative techniques for dramatically boosting the visibility and interactive appeal of your site. Greg Jarboe of SEO-PR discusses YouTube and Video...
Contacting Google's PR department for a response I was given the same message as everyone else was reporting. A spokesperson referred me to a recent tweet and simply offered this cryptic explanation for the logo, saying it was "fast, fun and...
Quoting Shar VanBoskirk's Forrester report, US Interactive Marketing Forecast, 2009 To 2014 in our conversation, Jim Yu, CEO & founder of BrightEdge, said 72% of clicks are organic whilst only 28% of clicks go to paid search listings, yet out of a...
For example, during my Online PR Strategies module, I asked the participants to conduct some keyword research on their iPads. But when I was finished teaching the Online PR Strategies and Social Media Marketing modules, I returned the Apple iPad...
More than two dozen marketers, including 10e20 President Chris Winfield and CMO Second Step Search Loren Baker have joined forces to establish a new agency, BlueGlass Interactive. In addition to Winfield, BlueGlass CMO, and Baker, SVP of online PR...
