Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.
Interactive media strategist and ClickZ columnist Tessa Wegert believes the deal comes at the right time. Over 70 percent of the traffic on the BuzzFeed site is shared over social media networks and nearly half on mobile, the company says.
Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Because of this, the conversations and earned media played out on Twitter. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. SEW: How has social media created a new and powerful "backchannel" and why does this fuel the...
According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new...
They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog. Of course each catalog should contain web snippets leading to the social media pages of the publisher.
Reach ve seen it, helping them better measure against other media such as TV. Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more...
Marketers and consumers both favor email as their first online activity of the day at a rate of 76 percent and 69 percent respectively, according to the new report from the cross-channel interactive marketing provider that began as an email...
Although Forrester states "47 percent of online shoppers agree that social media posts from friends are helpful for discovering new brands, trends and retailers", advertisers still struggle to connect their social efforts to their bottom line.
Further, a number of apps contained interactive features - such as advertising, the ability to make in-app purchases, and links to social media - without disclosing these features to parents prior to download.
IDG Research shows that 95 percent of Tech Consumers Use Social Media Twitter Partners with Komli Media to Expand Promoted Tweets to Asia Coming up this Thursday: Carolyn Shelby, Director of SEO for the Tribune Company and 435Digital, the...
Take Apple Passbook: It's received media attention (albeit overshadowed by mapgate), but it hasn't really captured the excitement – or even understanding – for what it will do. Meanwhile, it's clear that users are embracing mobile shopping search...
Enterprise SEO requires looking across traditional SEO techniques and social media channels. Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them.
Whether you were looking to generate more leads using LinkedIn, learn the latest SEO tools and techniques, win with PPC advertising, get up to speed on ecommerce, dig into analytics, or master social media, SES Chicago had attendees covered – and...
The rather pointless "Twitter cards" allows users to attach "media experiences" to tweets that link to content. The update also means that users will see tweets in Discover with links to news and photos rather than the former story previews, which...
The past few years chalked up many changes in the search marketing and social media world. Seriously, content as we perceive it from a search marketing perspective has changed dramatically over the last few years from simple textual content to...
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: By Media Platform Media and Entertainment Cross Media
Whatever you call them, they are as likely to determine the outcome of tomorrow’s presidential election as any of the demographic groups that the mainstream media has already examined ad nauseum. When YouTube introduced the YouTube Elections Hub on...
