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  1. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). You can certainly use your analytics platform to...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Patrick Brown, Principal, Marketing Analytics, Adobe Systems, Inc.no one...

  4. The Call for Call Tracking Is Answered

    Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid search campaigns to drive ROI improvements from call center activity and purchases. The platform seamlessly integrates with existing in-house...

  5. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Increase Your Productivity with the API - Google Analytics Blog How to retrieve top organic search landing page data from Google Analytics Data Export API. Motion Charts: A Hidden Gem in Google Analytics - Vertical Measures