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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Paid search analytics and attribution. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. CRMs and marketing automation tools can be wonderful, but so can analytics and even spreadsheets. Patrick Brown, Principal, Marketing Analytics, Adobe Systems, Inc.no one...

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Increase Your Productivity with the API - Google Analytics Blog How to retrieve top organic search landing page data from Google Analytics Data Export API. Motion Charts: A Hidden Gem in Google Analytics - Vertical Measures

  4. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...

  5. SearchDay | Breaking the Norm with Search

    Web Analytics 101, Part 2 SEW EXPERTS: SEM 101 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool...