If you're not familiar, Innovation Interactive is the parent company of 360i, SearchIgnite, and Netmining. Dentsu has announced the acquisition of Innovation Interactive. Innovation Interactive will become a wholly-owned subsidiary of Dentsu...
It was acquired by Innovation Interactive, parent company of 360i and SearchIgnite, which is now launching Netmining's optimization suite in the U.S. While most marketers optimize the advertising driving traffic to their site, very few fully...
Efficient Frontier, Matchcraft, SearchIgnite, SEMDirector, 360i, iProspect, and The Rimm-Kauffman Group are just a few of the leading search marketing firms or interactive agencies that have staked their business on quant jocks and technology to...
Salesforce, Google Confirm PartnershipThe rumored partnership between Google and hosted applications provider Salesforce.com have been confirmed, but at this point is little more than a way for Google to sell more AdWords ads to Salesforce.com...
Keyword BasedEric Enge talks with Efficient Frontier's CTO about how a portfolio based approach provides better results than the classic approach of measuring and acting on the ROI on a keyword by keyword basis.i in Management BuyoutInnovation...
Clickz reports that Japan's Livedoor has acquired Innovation Interactive, parent to 360i and SearchIgnite. Its SearchIgnite search management software helps sophisticated marketers and advertising agencies like Digitas manage their own SEM campaigns.
