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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Something fun, creative or interactive This builds your marketing list and your own audience for future promotions. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  4. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  6. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    The formats remain the same, including the interactive "Meet the Experts" sessions, site clinics and theater presentations in the exhibition area. This will include areas such as social media, display, mobile, email, video, digital TV advertising...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    CIMA - Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization; Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  8. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. The first half of 2013 was a record high for online advertising revenues, coming in at...

  9. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Mike Grehan, Group Publishing Director Interactive Marketing at Incisive Media Customer engagement comparisons – "Mad Men" vs.marketing today: Dave Lloyd, AdobeSenior Manager, Global Search Marketing We are living through a successful marketing...