If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. Let's connect the dots between shiny new Excel toy, advertising data, and business value.
The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital...
Between using Google+, Gmail, YouTube, and Google Docs, Google is going out there with a pretty massive base," says Harry Gold, CEO of digital marketing firm Overdrive Interactive. This will give us great insights on the behavior and interests of...
The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. He has spent the last 17 years working at various interactive, high-tech, and new media companies on the...
Ideally marketers should work with vendors that belong to industry organizations like the Interactive Advertising Bureau (IAB) or Network Advertising Initiative (NAI) among others. But amidst all the excitement around data-driven marketing, it's...
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. And neither have the experienced marketing and advertising professionals who use YouTube.com to go global or go local.
Location, time, screen size, and consumer intent will drive more interactive and responsive experiences. While advertisers will invest to experiment with social media advertising formats (see Walmart’s Facebook Gambit - for Walmart using social...
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. The majority of respondents with 0–3 years of experience in...
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for...
Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of the latest cutting edge knowledge and tools needed to traverse the dynamic...
Interactive Advertising Bureau There’s a new breed of peer-to-peer education companies that offer a lot of education focused on issues specific to online marketing, especially startups. Marketing Charts
Facebook brand engagement has risen 896 percent on a year-over-year basis, according to a new advertising study from Adobe. Mobile growth on Facebook engagement also came with increased mobile marketing gains overall.
Robyn Federman is the Director of Communications for Catalyst Inc.and has been developing marketing communications, social media, advertising, promotion, and public relation programs that drive new business for more than 25 years.
IgnitionOne's new MD for Brazil Galli, is best known in marketing circles for launching, 10’ Interactive (10’ Minutos), one of the first digital agencies in Brazil in 1996. According to eMarketer, advertising spend in Brazil from 2011 to 2012 will...
Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and purchase that retailers are accustomed to trying to prove through historical advertising. With a number of clear app leaders and...
According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. Google believes the extended platform integration will boost demand for mobile advertising.
Call tracking, interactive voice response, corporate reporting dashboards, automated monthly reports by location, marketing analytics integration, click tracking, video views and Facebook leads are just some of the ways national marketers can...
Search Engine Watch spoke with companies using Twitter Brand Pages back in January, when Coca-Cola’s director of worldwide interactive marketing Michael Donnelly told us, “Twitter is a close and valued partner that really listens to brands, so...
Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.
While numbers of users aren’t Facebook-like (GetGlue is nearing two million and Miso is more in the 100,000 to 200,000 range), investors like Time Warner, Google Ventures, Heart Interactive, and more are jumping into the fray, eager to put their...
