Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP...
If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. The GeoFlow UI is an interactive globe with a Task Pane where you select the data to display.
This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of Google products. Here are all of the 27 different cards you can create in today's interactive logo:
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. When you consider that 60 percent of consumers already consult their...
Marketing Web designers create interactive user experiences every day. How is marketing being done right now? You just need to understand how important marketing is to the new design effort. Sometimes it's everything, and marketing should own this.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. How different marketing channels help get your...
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
Between using Google+, Gmail, YouTube, and Google Docs, Google is going out there with a pretty massive base," says Harry Gold, CEO of digital marketing firm Overdrive Interactive. This will give us great insights on the behavior and interests of...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. The leading event for experienced marketing and advertising professionals will take place...
In a recent survey of more than 4,500 brands in 44 countries in 99 languages, more than 88 percent of marketers viewed mobile and tablet search as their next search marketing frontier. If they are searching for a location, an interactive map should...
Creative Content Marketing: Winning Hearts, Minds and Wallets As Jason Acidre of Xight Interactive puts it in his interview with Brainshark, “Including videos on text-based content makes the content look more comprehensive, and this aspect makes it...
But amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Ideally marketers should work with vendors that belong to industry organizations...
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. And neither have the experienced marketing and advertising professionals who use YouTube.com to go global or go local.
Marketers and consumers both favor email as their first online activity of the day at a rate of 76 percent and 69 percent respectively, according to the new report from the cross-channel interactive marketing provider that began as an email...
Location, time, screen size, and consumer intent will drive more interactive and responsive experiences. Consumers engage across multiple marketing channels, not just the last click, before they purchase.
In this episode of SEW Weekly, Gary Fearnall, Director of Marketing Solutions for Canada, joined co-hosts Thom Craver and Miranda Miller to talk social advertising and Company Pages. The majority of respondents with 0–3 years of experience in...
Interactive Marketing Forecast 2011 to 2016. A great example of this type of best practice is highlighted in a detailed 8 page Majestic SEO and Rosetta Marketing Whitepaper on backlink management and best practices.
Google has acquired retail coupon marketing platform Incentive Targeting for an undisclosed sum. The patent describes an “interactive targeting rule editor,” which enables users to create a targeting rule to identify desired search results.
