User Experience / Interactive Design Page layout can sometimes be confused with user experience and interactive design, but in practice, it's rare to see one person who does both well. Your design effort needs to match the type of site your...
Design your landing pages for mobile first and make sure they're simplified and focus on only one product or service on the page. Mobile Design Tricks Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization...
To create these pages, we'll want some design help. Yet, it still leaves room for a designer to design. Again, keep it simple, provide direction, and leave room for design. This is where our attention should be at this stage, not the details around...
If you are planning a drastic design change, it may likely over power the subtle type of A/B tests we’d like to do now. Do they lack an interactive tool your customers crave? What follows are some tips on the things you must consider prior to doing...
With tablet computers, there will be different conversion metrics, different keywords to optimize for, and other considerations related to design, experience and transaction and rank. Krum also shared further insight at SES London on how responsive...
Create a catalog design that gives consumers the best experience on the Google Catalog platform and then annotate that catalog in a way that best suites the design. If publishers are going to take the effort to design a stylish, digital friendly...
Be brave with organizational design. Interactive Marketing Forecast 2011 to 2016. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is changing.
Give your nerd/geek a fantastic and fun gift, a Tetris desk lamp that allows them to design their own lamp. Solution: the Bolt Interactive Pet Laser Toy at Think Geek. One of the most difficult things for me is always wondering which gifts to get...
Use Multiple ad sizes and mix up the design so the ads don't look repetitive John Ellis, CEO and owner of Crescent Interactive, dug into the “creep factor” of retargeting, defining audiences, gaining interest, and using social media to retarget.
You can design your own bike in up to five styles and you can see your bike in 3D. Offer something interactive to the user. Eric Ward once used the example of social media for Preparation H to illustrate the issue of fandom on Facebook.
Rather than forcing social results into the main organic results, Bing will unveil a three-column design with organic results as the main pane, “entities” in the middle, and social on the right. It will be a more “selective” interactive experience...
While both are still “mobile”, their size, design, and functionality have carved out very specific user behaviors. The venue of each ad placement determines how creative a campaign can get, but the most successful seem to be those that blend...
If you're Google, you design your homepage with a giant interactive zipper in the middle. Increasing the number of fastening elements per inch, as well as the design of the teeth for optimal separable zipping and locking.
It's all open sourced that gives design and flexibility to those who use its data. Foursquare initially began looking at a change due to the Google Maps API pricing ($4 for every 1,000 visitors past 25,000), but decided MapBox was the “perfect fit...
The map moves over into the sidebar above paid search ads and displays interactive pins for each local search result featured. Bing has been busy testing and rolling out new designs for both their search engine results pages and local search listings.
Brands have one month to get ready for the changeover to the new design on Facebook. As with personal Timelines, the new brand page design allows you to expand posts to feature them more prominently on the page.
Simplify Design and Reduce Text Remove images and interactive rich-media content unless it directly supports your conversion goal and is a clearly superior way of conveying important information. Creating a great landing page is a critical step in...
Bing told us they had about two weeks lead time to prepare their page design and strategy prior to the new brand page launch. We also spoke with Eric Hadley, general manager of worldwide marketing for Bing and MSN and Michael Donnelly, director of...
Plus the sleek shape and design is just cool. The interactive lighting is always a good conversation starter, especially for introverts! For work or play, and sometimes both, here's a collection of uncanny gifts perfect for the tech-savvy guy or...
Do not be mesmerized by the QR code and forget logical sense of purpose, design, and usability in your marketing. Design "posters" for on-site use featuring these benefits with QR codes that encourage users to scan and check-in at the location.
