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Interactive Data Behavioral Advertising

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  1. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    IAB and Google through DoubleClick's ad platform are interested in behavioral targeting - this advanced tracking allows them to follow visitor behavior as they move across sites and then use an ad targeting program that allows advertisers to bid...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and trends include: advertisement relevance software advances, message customization, video games, in-text video, billboards, viral videos, pricing, control, and behavioral advertising. Google Health gets redesigned and adds features -- a new...

  3. IAB Promotes Data Transparency Within Interactive Advertising Industry

    Outlines the mechanics of online behavioral advertising and data collection and identifies the parties currently participating in the industry In July 2009 the IAB joined the nation's largest media and marketing trade associations in the release of...

  4. Trade Groups Outline New Behavioral Advertising Standards

    In January, four trade groups announced that they would be developing behavioral advertising standards. The Education Principle calls for participation in efforts to inform individuals and businesses about online behavioral advertising.

  5. SearchDay | Should You Target the Head or the Long Tail?

    Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards Posted by Nathania Johnson Jan 13, 2009 Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data.

  6. Q Interactive Launches Display Ad Network with Predictive Behavioral Targeting

    The service is powered by Q Interactive's proprietary targeting technology, the TrueConversion Engine, and uses a combination of offline data and online self-reported geo-demographic, behavioral and transaction-based data to predict which...

  7. Search Headlines & Links: March 31, 2008

    Survey: Consumers Familiar with Behavioral Targeting, Don't Love It, ClickZ News FriendFeed, The Centralized Me, and Data Portability, TechCrunch Google + DoubleClick = 69% of Online Advertising MarketWhen Google raised concerns over a possible...

  8. The Role of the Brand in Social Media Marketing

    Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites, ClickZ News Google Finally Updates Webmaster Tools External Link Data: February 2008 Update, Search Engine Roundtable Interactive Advertising Isn't Confined to the Web, ClickZ Experts

  9. Search Headlines & Links: February 28, 2008

    Yahoo to Offer Behavioral Targeting on Newspaper Consortium Sites, ClickZ News Google Finally Updates Webmaster Tools External Link Data: February 2008 Update, Search Engine Roundtable Interactive Advertising Isn't Confined to the Web, ClickZ Experts