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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their...

  2. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  3. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau This particular forecast release – and this column...

  4. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. Ghostery helps consumers discover which companies are tracking them when they visit a website, learn more...

  5. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  6. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. It addresses and helps resolve the contractual and...

  7. IAB and AAAA Issue New Terms and Conditions Standards for Interactive Industry

    The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. The inclusion of specific standards for how to...

  8. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009

    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. I spoke with him following the release of the data to get his reaction to the findings.

  9. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).