Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...
If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million. Curtis Wong, a Principal Researcher for Microsoft Research who kicked off the project, explains, “The goal always has been...
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. Google celebrates Mother's Day 2013 with an extravagant interactive Google Doodle that lets you craft, print, and share a total of 27...
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. A few years ago, Target used a statistician's expertise, Andrew Pole...
Logical learners retain info by using logic and by applying patterns to help organize the data. Visual, or spatial learners, prefer to use their eyes to absorb pictures and images and make use of colors, maps, and diagrams to organize data.
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. His company is also in the process of accreditation with the Media Rating...
Users are advised that they can remove their data as a CSV file. Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the...
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Google has partnered with Duke Energy to do just that as they expand their Lenoir, N.C.data center. Mousing over the interactive logo will make the "wind" blow, but not much will happen unless you're near the large "G" and the dandelions will be...
Schottmuller said she has had some really good experiences with Bango and thinks it's solid in terms of how much data it's able to capture. Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep...
Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. Lunenfeld’s morning keynote on Wednesday, March 27, is on Optimizing Second Screen Engagement: Trends, Data and Insights.
Google says automatic sign-in will accelerate online registration and conversion, increase engagement among users, and, most key, give companies access to data on downloads, signed-in users, and their activity.
Such applications are designed to provide the enterprise SEO executive with a rich user experience and access to key data while “on the move”. If they are searching for a location, an interactive map should be returned, [if searching for] a product...
Digital marketers are excited about big data, or, at least, they should be. By amassing an enormous amount of data on user behavior, online marketers can target customers more precisely and serve ads more efficiently than ever before.
Data with values under 10 are omitted to insure user anonymity. If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their online shopping cart, then publishers have failed to see the...
The desire to publish on Google Catalogs may be just the push a company needs to spur its data and development departments to do feed maintenance that may have been long overdue. The new Google Catalogs is interactive and mobile.
To win the battle of the brands, smart marketers will turn to new big data applications - to beat content chaos, make sense of data, and take action. The rate of data creation is accelerating as it becomes simpler for businesses and consumers to...
Today, Google published their search trend data as an interactive summary called, as always, Zeitgeist. If you were thinking of stabbing yourself in the eye after reading the data from Yahoo's 2012 search trends, we don't blame you.
Most apps failed to provide any information about the data collected through the app, let alone the type of data collected, the purpose of the collection, and who would obtain access to the data," said the report.
Use Filtering Data to Segment Your Audience and Deliver Relevant Messages LinkedIn introduced this feature earlier this year and it allows marketers to not only broadcast updates to all users, but to specific segments of their followers, based on...
