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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). The study looked at mobile advertising types such as search, display, and messaging.

  3. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    In fact, recent research from Bing shows that 70 percent of mobile users transact within an hour of a mobile search being conducted. For this reason, mobile advertising has been approached the same way online campaigns are planned, which leaves a...

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  5. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Get the inside scoop from Wendy Aldrich, Director Global Media at Disney, Brian Ellefritz, Sr Director of Web 2.0 Marketing at SAP, Liza Tewell, Online Editor at REI, Kevin Espinosa, eChannel Services at Caterpillar, Leslie Reiser, Program...