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  1. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. When an industry can't come to common consensus about what...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Mobile revenue increased by 24 percent from the first half of 2012 ($1.1 billion...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Video content drives conversions: Mass video consumption within the media and entertainment industry drives mobile conversions at a rate that exceeds desktop conversions: 1.6x. Our visitors are inundated (average person exposed to 3,000 advertising...

  5. Google Active View Format Gets Accreditation

    Mohan thinks the industry will shift over the next year to emphasize viewability, and says Google's publishers have been excited about Active View. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    In the finance industry, the current advertising testers, consumers can compare rates and offers for credit cards, CD, checking account, and savings accounts. Sound like advertising sci-fi? Searchers can become more interactive with ads by watching...