Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Ideally marketers should work with vendors that belong to industry organizations like the Interactive Advertising Bureau (IAB) or Network Advertising Initiative (NAI) among others. Digital marketers are excited about big data, or, at least, they...
Other Ads Integrity Alliance charter members include Facebook, Twitter, AOL, and the Interactive Advertising Bureau (IAB). Google has formally announced their participation in a new industry partnership called the Ads Integrity Alliance, backed by...
The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. Still, 15 percent is twice the rate of growth when comparing Q1 2010 to Q1 2009 - which the IAB measured at 7.5 percent.
The flood of new inventory and digital ad players has driven the Interactive Advertising Bureau to introduce its IAB Impression Exchange Solution, which has expanded. Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile...
She is a founder of two industry associations, the IAB - Internet Advertising Bureau and the ADM - Association of Downloadable Media and SFBIG, the Bay Area Interactive Group. If you haven't already registered for the leading search and social...
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011 by Greg Jarboe The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and...
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The QAGies Are Coming: The Movement for Quality in Display Advertising" -- Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality...
Industry professionals, including'Asic (Association of Community Internet Services) and the French branch of the IAB (Interactive Advertising Bureau), had strongly opposed the introduction of a tax that would undermine a nascent industry.
As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. They have even promoted Mike Zaneis to SVP and general counsel for the IAB initiative and he has...
Internet advertisers spent $12.1 billion in the first half of this year -- a new half-year record, and the highest second-quarter revenue on record, the Interactive Advertising Bureau reported yesterday.
Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York.
Online advertising revenues hit a record $5.9 billion in the U.S.in the first quarter, reflecting an uptick in the country's economy as well as the increasing role of online advertising in marketers' campaigns, the Interactive Advertising Bureau...
The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. In July 2009 the IAB joined the nation's largest...
The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. Organizations such as the IAB have long-held...
IAB Report: Internet Advertising Down, Search Ads Up First Half 2009 Posted by Nathania Johnson Oct 6, 2009 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet...
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Interactive is one of the advertising sectors that has been least affected," said Randall Rothenberg...
The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).
In the U.S.the Interactive Advertising Bureau has encouraged self-regulation to ensure consumer privacy protection, but it seems the industry is dragging its feet and may soon fall under the rules of the government.
