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Interactive Advertising Bureau Iab

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  1. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. IAB also found that 46 percent of all online advertising revenue came from the top three...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). And North America experienced a 111 percent growth in mobile ad revenue in 2012, according to IAB, with search ads...

  3. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The QAGies Are Coming: The Movement for Quality in Display Advertising" -- Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality...

  4. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. They have even promoted Mike Zaneis to SVP and general counsel for the IAB initiative and he has...

  5. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. In July 2009 the IAB joined the nation's largest...

  6. IAB and AAAA Issue New Terms and Conditions Standards for Interactive Industry

    The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. Organizations such as the IAB have long-held...