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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. Ad networks: The most stable element of Russia's advertising market. These allow publishers to sell the rest of the traffic within the...

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. The first half of 2013 was a record high for online advertising revenues, coming in at...

  4. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). The study looked at mobile advertising types such as search, display, and messaging.

  5. Failure to Comply: Judge Orders Google to Reveal Paid Media Relationships

    Chamber of Commerce, the Interactive Advertising Bureau, and Creative Commons. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order to disclose any paid relationships with the media.

  6. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau Last week, BIA/Kelsey released its latest forecast...