The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and purchase that...
We think that with brand new metrics comes a new brand moment - one that will encourage brands to invest in the web, help publishers show the value of their digital content, and stimulate digital media's own golden age," Neal Mohan, VP, display...
Twitter plans to go the way of Facebook, opening their platform up to developers to create “experience” apps for Brand Pages sometime this year, says Advertising Age. Brand Pages were first available to 21 select advertising partners, including...
Now, in the age of the iPad, I need to expand the range of my imagination. To reach and influence these prospects, you need to understand when, where and how they use the Internet - and adjust your advertising strategies to accommodate them.
Well Vegas has a very active, young (read: "early," not young in age – we encourage people of all ages to participate) startup community. Some of this technology lives right in Vegas with the companies that create the games and advertising.
Two charts break down August data showing the types of ads/promotions noticed online, by age, and product ads that are noticed or desired when reading "mom blogs. Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and...
We spoke directly with Richard Granville, CEO, Yippy Inc, who discussed his aims to take off some of the burden on parents to make browsing the internet a safer place for children under the age of 16.
Advertising Age quotes unnamed media buyers as saying that ABC sought between $850 000 and $950 000 for a 30-second spot in the Lost finale. This compares to $213 563 last year, according to Advertising Age's annual survey of ad costs in prime-time...
Rosetta, the interactive agency, is now the 15th (vs.th previously) largest Search Agency in the U.S.according to Advertising Age's ranking, which also places Rosetta as the ninth largest CRM/Direct marketing agency both in the U.S.vs.th) and...
Incisive Media's market-leading brands include Accountancy Age, PPC advertising management, SEO training and the full-featured SEOToolSet®. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news...
Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Before his current role, Mehdi served as Microsoft's chief advertising strategist and senior vice president of...
Culture Minister Barbara Follett "wants an 'age identification card' for online access and pre-screening of user-generated content uploads. In the U.S.the Interactive Advertising Bureau has encouraged self-regulation to ensure consumer privacy...
Enter the New Age An interesting side note about search as an insulated (I told you so) revenue platform in a down economy: Yahoo noted fewer commercial queries, which equals less revenue for search advertising.
Data mining is mission critical for companies in the digital age. We're often accused (in the interactive marketing business) of being out of touch with consumers -- the people who have to live with the consequences of a brand's actions.
At Search Engine Strategies London last month, I interviewed Kevin Ryan, VP, Global Content Director, Search Engine Strategies Wahlstrom Interactive; and CEO of Kinetic Results, a 2006 Advertising Age top 20 search engine marketing firm.
I'm fairly certain that you'll be able to catch up with what you missed in AdWeek or Advertising Age by reading about some other ad agency in New York has just landed a new client for its managed search engine marketing services.
Efficient Frontier recently published a whitepaper that explains the complexities of portfolio management in the age of terror. Paid search remains the single most complex interactive advertising channel.
And despite search marketing being one of the hottest sectors in the advertising industry, not one of these stories was written by an editor or reporter for Advertising Age or AdWeek. This puts them in the same ballpark as the circulation of print...
Q&A: Google's Greenberger Talks Campaign '08, Advertising Age Through this innovation we can expect to see, among other things, many more locally oriented tools developed in the areas of classifieds, video, local merchant advertising (which...
Q&A: Google's Greenberger Talks Campaign '08, Advertising Age Sina Announces Google Partnership DealSina, the Chinese portal, announced details of their partnership with Google to provide search and advertising for them.
