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  1. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and purchase that...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Two charts break down August data showing the types of ads/promotions noticed online, by age, and product ads that are noticed or desired when reading "mom blogs. Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and...

  3. SES New York 2010 to Offer Search Engine Optimization, Search Analytics, and Paid Search Training

    Incisive Media's market-leading brands include Accountancy Age, PPC advertising management, SEO training and the full-featured SEOToolSet®. Other Incisive resources for interactive marketers include ClickZ.com for digital marketing news...

  4. Bing Senior Vice President of Online Audience Business, Yusuf Mehdi, to Deliver Keynote at SES New York 2010

    Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Before his current role, Mehdi served as Microsoft's chief advertising strategist and senior vice president of...

  5. The Web's Wild West Days Are Gone

    Culture Minister Barbara Follett "wants an 'age identification card' for online access and pre-screening of user-generated content uploads. In the U.S.the Interactive Advertising Bureau has encouraged self-regulation to ensure consumer privacy...

  6. Yahoo's New Era

    Enter the New Age An interesting side note about search as an insulated (I told you so) revenue platform in a down economy: Yahoo noted fewer commercial queries, which equals less revenue for search advertising.

  7. I'm a PC, What Are You?

    Data mining is mission critical for companies in the digital age. We're often accused (in the interactive marketing business) of being out of touch with consumers -- the people who have to live with the consequences of a brand's actions.

  8. Kevin Ryan discusses SES London and SES New York 2008

    At Search Engine Strategies London last month, I interviewed Kevin Ryan, VP, Global Content Director, Search Engine Strategies Wahlstrom Interactive; and CEO of Kinetic Results, a 2006 Advertising Age top 20 search engine marketing firm.