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Interactive Advertising Ad Spending

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. The "discount ad" is one of the most effective display ads amongst the Chinese population. Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  2. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    The venue of each ad placement determines how creative a campaign can get, but the most successful seem to be those that blend seamlessly with the browser or app environment, while grabbing user attention with interactive elements and bright...

  3. Search Ad Revenues Strong in Record-Breaking Half-Year, IAB Reports

    Online ad spend is on course to reach $24 billion in 2010, which would make this the industry's biggest year since the IAB began conducting annual spending research in 1996. Internet advertisers spent $12.1 billion in the first half of this year...

  4. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Covario, the provider of interactive marketing analytics, said it still sees global search ad spending by high-tech and consumer electronics firms growing 14% to 18% in 2010. Yahoo's global market reached just about 15% in the second quarter...

  5. Report: SMBs Expected to Spend More Online

    Local advertising spending by small-to-medium U.S.businesses will grow by almost 34 percent from 2008 to 2013, and nearly 70 percent of their interactive ad budgets will go toward paid search and video, according to a new report from Borrell...

  6. Local Search: Where's the Love?

    Though overall ad spending is falling, economic factors could bode well for online local search as small to medium-sized business (SMB) advertisers demand more measurability and concrete ROI. That's the nature of the beast -- deep-rooted habits and...

  7. SearchDay | High-Value Link Building is Hard Work

    Google Makes New Ad Quality Videos Posted by Frank Watson Dec 3, 2008 Perhaps in an effort to become more transparent, or maybe just hoping more people start advertising, Google has published two new videos on Quality Scores.

  8. I'm a PC, What Are You?

    I'm liking Microsoft's response to Apple's ad attacks. Apple is trying to connect with the rest of the world (beyond college students dominating the Mac audience) via great ad campaigns. We're often accused (in the interactive marketing business...

  9. Highlights from the SEW Blog: February 25-29, 2008

    DoubleClick to Power Vertical Ad Networks, ClickZ News Kelsey Group Predicts Growth in Interactive, Directional AdsInteractive advertising revenue in the U.S.will grow from $22.5 billion in 2007 to $62.4 billion by 2012, according to a new Kelsey...

  10. Kelsey Group Predicts Growth in Interactive, Directional Ads

    Interactive advertising revenue, which Kelsey defines as search (including local search), display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1 percent in 2006 to 7.4 percent in...