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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.

  2. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. This made perfect sense, as marketing naturally...

  3. 26 Free Must-Have Tools for PPC Success

    Recommended by Aaron Levy of SEER Interactive. Nearly every craft uses tools to get the job done. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen...

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Analyzing your website data with Google Analytics is much like mining for...