Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Therefore, we have decided to focus our resources on initiatives like the recently launched Google+ Sign-In (which includes interactive posts and over-the-air app installs) and the Google+ plug-ins. Google will close the Meebo toolbar on June 6 and...
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? Especially now, most of us do a lot more than simply build links or worry about rankings.
After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...
Create an Interactive Demonstration Expanding internationally is extremely challenging. You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal...
Mousing over the interactive logo will make the "wind" blow, but not much will happen unless you're near the large "G" and the dandelions will be blown away temporarily. Today we are celebrating Earth Day with an interactive doodle that captures a...
Angie Schottmuller (@aschottmuller), director of interactive strategic planning and optimization, Three Deep Marketing, began her SES New York 2013 session by discussing how people take specific actions on your site, whether it's an RSVP, watching...
Before we create the first interactive concept on the new website, we need to refresh our memory with the goals we set for the site to make sure our team has them top of mind. Now let's conceive an interactive path a visitor will take on your...
Patrick's Day, though they have done numerous animated and elaborate interactive logos for other occasions in recent years, such as Valentine's Day and Halloween. Google is wishing users a happy St. Patrick's Day today with a cute animated Google...
Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a top digital agency, leading engagement with world-class brands such as Verizon Wireless, L'Oreal, Twentieth Century Fox and Coca-Cola.
Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on the cover) is in tribute to "The Hitchhiker's Guide to the Galaxy" and author Douglas Adams, who was born on this date in 1952.
Do they lack an interactive tool your customers crave? A hasty start or too much enthusiasm without a lot of research to support it almost always leads to increased budgets, disorganization, and an unexamined course of action rather than a win.
Between using Google+, Gmail, YouTube, and Google Docs, Google is going out there with a pretty massive base," says Harry Gold, CEO of digital marketing firm Overdrive Interactive. Google has announced the ability for companies to offer their users...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. According to Mike Proulx, the Internet has become TV’s best friend.
If they are searching for a location, an interactive map should be returned, [if searching for] a product, then the appropriate products and reviews should be returned and so on. In 2013 we are getting much closer to that prediction becoming true.
Forgoing the traditional Valentine's Day Doodle, Google has produced a new interactive Doodle primarily honoring American engineer George Ferris. Like many recent Google Doodles, today's Ferris Wheel logo is interactive.
As Jason Acidre of Xight Interactive puts it in his interview with Brainshark, “Including videos on text-based content makes the content look more comprehensive, and this aspect makes it more appealing to readers, which increases the probability...
Ideally marketers should work with vendors that belong to industry organizations like the Interactive Advertising Bureau (IAB) or Network Advertising Initiative (NAI) among others. Digital marketers are excited about big data, or, at least, they...
If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their online shopping cart, then publishers have failed to see the full potential of this platform.
Just select the Campaign tab and click “Map View” to generate a beautiful snapshot that displays view activity on an interactive map. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the...
