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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Something fun, creative or interactive How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012.

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. In particular, search ads saw 92 percent growth in 2013 - almost as...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Up first was Jordan Kasteler (@JordanKasteler) of Red Door Interactive. In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    With several ways for attendees to meet and trade ideas, ClickZ Live in San Francisco is an interactive playground for marketers. The promise of a great digital marketing event is not just learning, but also networking with peers, making new...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page Application (SPA) frameworks, which heavily rely on JavaScript, are seeing a rapid adoption in the web developer community...

  6. Google Analytics Helps You Filter Spider and Bot Traffic

    This list of known bots will be pulled from the IAB/ABC International spiders & Bots List, a list the Interactive Advertising Bureau has been maintaining since 2006. Ever wonder how much of your traffic was actual human visitors and how much of...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  8. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Mike has been instrumental to the success of our interactive marketing and search brands and his expertise knowledge and connections in the industry have helped us successfully move to our new name and format ClickZ Live.

  9. What is SEM? Depends on Who You Ask

    I tend to think of both organic and paid since the acronym stands for 'search engine marketing," said Adam Proehl, founding partner of NordicClick Interactive, industry speaker and trainer. This made perfect sense, as marketing naturally...