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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    When you analyze and understand what types of interactions and content that lead your users to convert, you can adjust your marketing strategies accordingly and win more customers. As digital marketers we’re far past the point of relying on our gut...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    One does not feel as though any of the interactions were forced or manipulated. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. This "great divide" makes it increasingly difficult to...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In this model you will basically credit both the first and the last interactions, and downweight all the interactions in between. Time decay models give more weight to more recent interactions, and reduce the credit given to earlier interactions.