SEO News


  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In this model you will basically credit both the first and the last interactions, and downweight all the interactions in between. Time decay models give more weight to more recent interactions, and reduce the credit given to earlier interactions.

  3. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. Adobe has announced integration between two key...