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Interactions

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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In this model you will basically credit both the first and the last interactions, and downweight all the interactions in between. Time decay models give more weight to more recent interactions, and reduce the credit given to earlier interactions.

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. Adobe has announced integration between two key...

  3. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    Twitter is becoming more and more about sharing media on Twitter (as opposed to using Twitter to link to media off Twitter) and having real interactions on Twitter. While religious events, like Christmas, Rosh Hashanah, or Ramadan have a time-zone...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Purchase decisions typically aren't made in a single instant, but over the course of various stages and interactions with a brand or product. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever...

  5. Why Google's Hummingbird Algorithm Isn't for the Birds

    And, if it's not exactly a match, real-time user behavior – clicks, query modification, dwell time and page interactions – can help finesse future results. I was moderating a roundtable session at SES Chicago last week when the conversation turned...