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Interaction Model

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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For metrics, you're able to look at a dashboard inside Buffer to see what posts are getting the most interaction, or attach it to Bitly to include in your general tracking. As recently as 2010, the dawn of social media marketing, those in the C...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Social Media as the First Interaction Organic Search as the First Interaction Social Media as Any Interaction Organic Search as Any Interaction Blog as the First Interaction This segment identifies visitors whose first interaction on the website...

  3. Google Patents Pay-Per-Gaze Advertising

    A business model behind the technology was also outlined, suggesting that the price of each gaze could change depending on the level of interaction. Google has been granted patents for a device that could monitor users' eyes and emotional reactions...

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    The interaction of display and search together is more powerful than you may realize if you look at them individually. For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website. Brands will want to strategically evaluate...

  6. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    The current model of segmented analytics systems for different types of interactions and devices (web analytics focused on pages, mobile analytics focused on application interaction, social analytics focused on likes/tweets/retweet) won't generate...