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  1. Why the Twitter ‘Who Gives a Tweet’ Researchers are Wrong

    Lead author Paul Andre, post-doctoral fellow in Carnegie Mellon’s Human-Computer Interaction Institute (HCII), suggests, "If we understood what is worth reading and why, we might design better tools for presenting and filtering content, as well as...

  2. Measuring ROI: How to Collect Meaningful PPC Conversion Data

    This sort of personal interaction (especially in a localized business) helps to create a relationship and lubricate the sales process. Ripe opportunities consistently occur in these regionally based service industries (mostly because it becomes...

  3. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    Additionally, these links can drive user interaction and greatly increase time on site, pages per visit, and conversion rate metrics. This can be accomplished in multifarious ways depending on the site, market, design goals, business goals, etc.

  4. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and...

  5. Goodzer Launch In-Store Product Search Map for New York City Shoppers

    The technology does all of the work and is not constrained by the limits of human interaction, which allows us the ability to quickly scale up to expand coverage to more than 1 million retailers nationwide .