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  1. How to Use Google Analytics Site Search Reports

    In this case it gives you a clear percentage of how many visits on your website included the use of the search functionality as well as how the interaction played out following the search. If your website has a search bar, you need to ensure you’re...

  2. Why You Need to Own Your Data & Digital Assets

    After all, it's in the best interest of the social platforms for all interaction between businesses and customers to remain on the platform. Truth is, many (far too many) businesses do not fully appreciate the wealth of information made available...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    That BuzzFeed has demonstrated such strength in mobile absent this sort of interaction on a large scale means there is potentially a lot more room to grow. One of the more compelling stories in digital media over the past year has been the...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    All Pages: For detailed interaction data on all pages. The data shown for each page gives you a picture of the interaction level of the page: We all know that content is a key part of a website, but do you regularly analyze performance of content...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Frontline client interaction: Your content marketing team can benefit greatly from someone who spends a lot of time interacting with customers. As agencies move to specialize in content marketing and companies launch their own internal content...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If you can have a few quality interaction that can easily multiply to create lasting value. This is the time when the ad world is paying close attention to those companies who are long time sponsors (Bud Light) and those who are first timers (Lexus).

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Even in the web-based world we live in, person-to-person interaction on the phone is still essential. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access...