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  1. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Normally, third parties use a unique email address for cross-device attribution...

  2. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. Users are much more research-driven than they were in 2005, and they want to see...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Make sure your subject entices users to open and interact with your email. By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted...

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Another issue that some users were experiencing was "incorrect hreflang values". By marketing to consumers in the language they prefer, you can improve the way that they interact with your content. If you're marketing internationally, it is...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Can [VENDOR NAME] offer customizable reports for individual users? Does [VENDOR NAME] provide various permission levels for different users to login...

  6. Mobile Advertising Measurement: Winning the Long Game

    For mobile marketers, it is essential to know who your users are and how they interact with your app. An example would be a hotel app that wants users to purchase a hotel reservation. One way to determine whether or not existing users are engaged...

  7. How to Use Google Analytics Site Search Reports

    Which keywords did not have good enough results so users had to refine their terms Which queries lead to users being engaged with the website Clicking the "Destination Page" link above the data takes you to a report showing where users went on the...

  8. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. New Google research says that 50 percent of mobile users are most likely to visit after...