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  1. Cross-Device Measurement: Believe the Hype

    Normally, third parties use a unique email address for cross-device attribution because third parties can’t interact with or target the user through the marketer’s user ID or username for the user (as they don’t have access to that information).

  2. The Evolution of SERPs and User Behaviors

    Now, we see more SERP styles, including Knowledge Graph, Carousel, and three- or seven-pack map listings, meaning users interact a little differently with each format. Our job is at the mercy of search engines and as they improve, we have to...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Make sure your subject entices users to open and interact with your email. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  4. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You want to interact with them, and most importantly give them a voice. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money. So it should not be difficult for financial institutes to grab...

  6. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Since you have no idea what KPIs they use to determine success, you have to judge them on how their friends, fans, and followers interact with them. During the course of human events - well, at least when engaging your community - it becomes...

  7. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does the local CMS interact with our enterprise website CMS? What are all the different ways we can interact with [VENDOR NAME]'s support team? Performing well in local search depends on many different tactics, so finding a partner with tools...