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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does the local CMS interact with our enterprise website CMS? What are all the different ways we can interact with [VENDOR NAME]'s support team? Performing well in local search depends on many different tactics, so finding a partner with tools...

  2. How to Use Google Analytics Site Search Reports

    The Site Search report is found under Behavior and is focused on recording how people interact with the search functionality on your website. If your website has a search bar, you need to ensure you’re making the most of this valuable report in...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    When it comes to how users interact with local-focused pay-per-click ads, more than 60 percent in the study said they used the local information found in an ad. Searches with local intent are more likely to lead to store visits and sales within a day.

  4. Google Analytics Content Reports: Understanding the Key Benefits

    Bounce Rate: The percentage of entrances on this page where the user did not interact with the website any further. We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and...

  5. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis...

  6. Task Analysis: The Key UX Design Step Everyone Skips

    Use cases are system-centric, describing how the actors interact with the system, not how the user performs their tasks. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  7. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    So it's kind of tricky because we have a large amount of algorithms that all interact and whether you call something a penalty or ranking change, or any of those things can be really hard to draw a fine distinction between those different points...