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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Use cases are system-centric, describing how the actors interact with the system, not how the user performs their tasks. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    So it's kind of tricky because we have a large amount of algorithms that all interact and whether you call something a penalty or ranking change, or any of those things can be really hard to draw a fine distinction between those different points...

  4. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Many users will interact with your ads (and site) more than once on their journey to converting. You may have read about the introduction of attribution modeling into AdWords. This is a big deal. I'm going to tell you why you should be excited, and...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Make sure you integrate each of the following to enhance the user experience and allow customers to interact with your brand on each of your local landing pages: Interact with your brand. Google continues to make this increasingly so, with local...

  6. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages people to interact or update themselves more. Facebook has announced some changes to how people see updates...

  7. Google Webmaster Tools Now Provides More Specific Search Query Data

    Because users interact with websites differently depending on whether they are using a mobile device or a desktop, this can help webmasters determine problem areas or if there is something mobile users are searching for that might not be apparent...

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    A key advancement in how we interact with our devices. The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. With mobile showing no signs of slowing, here are the 10 trends to...

  9. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.