SEO News


  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Generally, SEM CTC campaigns have a more urgent intention so the agents need to be trained for speedy outcomes. In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results.

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    As an SEM manager, you need to understand the user intention of your mobile website visitors. Of course, this means that your website needs to render properly on each device, but you should also optimize your mobile website for user intention too.

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If the intention of your landing page is to sell your product then you need to write copy that will do that for you; your content should be your sales assistant. The answer: the same things as before, regardless of how many other sites are seeing a...

  4. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    Inferring the wrong intention based on the actions recorded in the data rather than the suggested intent. The big data premise is simple and logical – in an age where every pixel can be tracked and measured, the challenge isn't having the data or...