Even if you don't have any intention of going, list them so that you can either piggyback on the publicity they attract or avoid a clash. Not only can you get media coverage, you can encourage editorial links.
It had never been the intention to store personal data, Google said. Google has accepted a fine from the German data protection authority over its mistaken and unused collection of WiFi data using Google Street View cars.
Think “link bait” without the premeditated intention behind it. Sometimes a breaking news story spreads like wildfire. It’s covered extensively by mainstream media, specialist sites, and expert bloggers.
Don’t use a site that you’ve built up a lot of domain authority in as your affiliate marketing website (when that wasn’t the initial intention of the site). When I first begin speaking with companies that have been impacted, my goal is to quickly...
One thing to keep in mind here though: every other affiliate is using these same keyword tools to come up with ideas, so you still need to make sure that you're thinking creatively and using intention-based phrasings like “how do you find the best x?
When I first wrote the post, it had been my intention to end it here. Marketers are now focused on creating good content – content that is share-worthy, link-worthy, builds a dedicated readership, and is by extension, appealing to the search...
This latest re-calculation of the bounce rate metric does add a much needed 'intention' benchmark to turn it into more of a signal for both search engines and webmasters. However what has been uncovered by Covario and is currently in discussion...
TSSPC.project “Spelling”] This change used spelling algorithms to improve the relevance of long-tail autocomplete predictions.project “Query Understanding”] We improved our ability to show relevant Universal Search results by better understanding...
Personally, whilst I think Mobile Search is generally good on Google in particular, I can find it frustrating when mobile device optimized local results are not returned for queries that, to me, have the same intention - the query 'movies' or...
So with the intention of saving you time and effort sorting through issues with AdWords support, here are three of the main issues you may encounter when setting PLAs and how to fix them Now that October is finally here, the fall shift to paid...
The Iranian government announced its intention to screen Google communications on Sunday and has already made good on its promise, according to reports, like this one from Reuters. The Iranian government has started filtering Google searches and...
Always remember to answer what where how and why with every piece of content you create if its intention is to educate. While I certainly don’t agree with everything Nietzsche shared, his famous quote above captures nicely where digital marketing...
They built the platform with the intention of solving a particular problem: Most search marketers just aren’t getting the best possible results from their ad creative. Not one to judge after just one meeting, I knew I needed to speak with them again.
M's strategy is to be smart about retargeting and understanding customer intention Rao said. What's exciting about this panel is that the challenges these brands face represent the entire range of challenges facing our industry – from B2B search...
Intention is a critical facet of the search landscape. The underlying intention of a user’s search begins the process of crafting ads and landing page content. While both approaches are valid, and recommended, you should also look to break out...
Categorize Content by Intention In much the same way you would segment content by intention, implement tagging that recognizes product placement on pages for added reporting flexibility. Mastery of the art and science of web analytics doesn’t rely...
For example, if you have a .com site, hosted in Duluth, but it’s targeted to the UK, there aren’t too many signals to the search engines that that’s your intention. If you don’t have a Google Webmaster Tools (GWT) account, then you need to go get...
Social performance management platform Syncapse has announced their intention to acquire Clickable, given closing conditions are met. Judging by the banner on Clickable’s homepage, they’re confident those conditions are just a formality and the...
The WRE, as described by Kaufman at the time of BloomReach’s launch, is an “engine that semantically understands the products/services of a site, the ways consumers express interest and intention, and broader, across the web, what other products...
Facebook originally announced its intention to buy Instagram in early April, with many market watchers expressing surprise at the price. Facebook's $1 billion acquisition of photo-sharing service Instagram is reportedly facing delays of several...
