SEO News

Intent User Searcher

  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What the searcher actually types into the search engine is a very clear window into intent. The narrower my search becomes, the more it reflects my intent. To see the full picture, marketers must leverage channels such as search, where there is...

  2. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since Apple's Siri release and the launch of its competitor, Google Now, search has become more conversational and relative by displaying results based on the user's previous search intent. When a user searches for [cell phone shop] you may not...

  3. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. In addition, advertisers who can't bid profitably on highly competitive keywords, would be able to do so on keywords + remarketing...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. Keywords connect a searcher's search terms to relevant ads created in AdWords.