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  1. 10 Vital Steps to Building Social Influence

    The campaign was intent on recognizing the value of each individual enabling each person to make a contribution that would support the end goal. The NORWHAL platform created by the Obama campaign to execute the integrated campaign strategy is well...

  2. Driving Consumer Insights With Mobile Analytics

    As marketing professionals we're all be about customer insight and understanding customer intent when somebody's buying from you and why. How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    It’s about understanding the bigger macro behaviors of those people, your potential customers, to see how long does it take them to complete something, what’s their intent, and so on. Cutroni then went into two case studies he included in his...

  4. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Promoted Tweets translate to higher brand favorability and purchase intent. Purchase intent increases by 53 percent. By capitalizing on all these engaging moments, brands have a truly unique platform to get creative and conversational with their...

  5. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time: Since search and context defines user intent in the new world, Enhanced Campaigns address how advertisers can better reach them.

  6. 10 Lessons About Enterprise SEO

    You have to put yourself in a search engine's shoes and really evaluate whether your content could be considered one of the top 10 resources in the entire world for users whose intent is to find information related to the keyword that you're...

  7. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    Describing the process, Rao said, "Google indexes our pages based on the keywords used on the page, but that is only half the story in terms of our quest to understand consumer intent. Furthermore, we have found that when we intercept our customer...