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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the commercial intent of the keywords you pick. This wouldn't add any value to the user experience and would...

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent The ability to create custom reports, allows us to parse that data in a user-friendly format. If you are an avid reports user, please feel free to share your...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). If site experience – search, navigation and personalization – relies on tagging, rules and a collection of...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. As the lines blur between website user experience, publishing content, sharing on social media, and optimization for search and visibility across...