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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent. Bad search intent. Bad Search Intent Looking at the actual live search results page can...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the commercial intent of the keywords you pick. This wouldn't add any value to the user experience and would...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent The ability to create custom reports, allows us to parse that data in a user-friendly format. If you are an avid reports user, please feel free to share your...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). If site experience – search, navigation and personalization – relies on tagging, rules and a collection of...