SEO News

Intent Searcher

RSS
  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to bring order to that chaos, so...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    On the other hand, the query now provided the search engine with more information, so it was more likely to be able to accurately determine the searcher's intent. Things like sentiment and intent are often difficult to determine accurately, even...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    What the searcher actually types into the search engine is a very clear window into intent. The narrower my search becomes, the more it reflects my intent. To see the full picture, marketers must leverage channels such as search, where there is...

  4. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand's web presence reputation. This, combined with the fact that a searcher's behavior varies greatly...

  5. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    Since Apple's Siri release and the launch of its competitor, Google Now, search has become more conversational and relative by displaying results based on the user's previous search intent. When a user searches for [cell phone shop] you may not...

  6. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Understand when creating campaigns the primary relevance of the ad serving is due to keywords and searcher intent. In addition, advertisers who can't bid profitably on highly competitive keywords, would be able to do so on keywords + remarketing...