SEO News

Intent Approach Search

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Her intent was to inform an audience, not to get links or get PageRank. If you're doing really high-quality guest blogging to get exposure or branding, that's great, but the majority of guest blogging offers these days are sliding into scuzzier and...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We still have the user intent available to us in the form of the SERP itself. Perhaps this is the opportunity to finally break down the silo between SEO managers and paid search managers and to usher in a more holistic approach to managing the SERPs.

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Web designers know what the original design intent is, and they have an eye for the visual details. W3C-valid code is the one thing you can do prior to launch to have some confidence around a search engine spider being able to crawl your site.