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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Kohn suggests structured snippets will organize and enhance the search experience: "In short, Google knows there's a treasure trove of content that doesn't have specific structure (aka markup), and is working hard to bring order to that chaos, so...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Kasteler said they’ve found about 80 percent of keywords out there have informational intent. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start thinking...