SEO News

Intent

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. This is understandable. We all know that consumers, more often than not, will click on the top ad above or...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Bad search intent. Bad Search Intent Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent. Looking at the actual live search results page can...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. Google's new study looks at local search intent and resulting action – what information people seek when they perform a local search or are on a particular...