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Intent

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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Expert content does more for brand familiarity, brand affinity, and purchase intent than a paid push of dry branded pablum. Somehow people that love you and what you do gather together and say all kinds of nice things.

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the commercial intent of the keywords you pick. I've been meaning to respond since I read the piece, but hey...

  3. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    The Analytics Swiss Army Knife: How to Mix and Match Tools to Hone in on Consumer Intent Now that we've entered the age of Hummingbird, there's no room for marketing hunches and gut feelings. Successful digital marketing campaigns are now data-driven.

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). If site experience – search, navigation and personalization – relies on tagging, rules and a collection of...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A strong local search presence and visibility has always been...

  6. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    On the other hand, the query now provided the search engine with more information, so it was more likely to be able to accurately determine the searcher's intent. Things like sentiment and intent are often difficult to determine accurately, even...