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  1. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. Identifying what content engages with your digital audience is the key to driving...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    While 69 percent of marketers agreed the need for "hyper-personalization" in marketing is key, only 39 percent used data and behavior patterns to shape marketing strategy in the past year or so. The word and the concept are nothing new, but...

  3. So... You Think SEO Has Changed?

    That might be new to a lot of people, but it has always been an effective strategy for increased engagement and better search rankings. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing...

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Learn Valuable Content Marketing Tactics at ClickZ...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. This allures them to jump in with little preplanned strategy, and often leads to disastrous outcomes. I think every business's content strategy will vary depending on...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. It's easy to be swept up in the hype of controversy about which...

  7. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe has announced integration between two key products...

  8. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In other words, if your marketing department loves to be on Facebook all day, with little attention to generating unique content or promoting on other platforms and that focus has not yielded ROI on that time, it is time to tweak the strategy.