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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015. One of the fastest growing trends currently in digital marketing is real-time bidding.

  2. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. The introduction of digital mediums seems to have diluted the...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.

  4. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    That’s the biggest challenge many people face – not Google, not platforms, not technology, not marketing departments, sales departments, or IT departments – it’s you as an individual, your content and your communications and collaboration strategy.

  5. Social Media is Serious Business for Leading Companies [Study]

    Companies are also using social now for market research, sales/commerce, product development, internal communications, and more. Campaigns to Capabilities: Social Media and Marketing 2011, from Booz is most often used for advertising and promotions...

  6. Optimize Your Brand for Sharing and Social Search in 11 Steps

    Social media is inviting new players within marketing and communications to the table. Inciting responses in addition to sharing, such as posts, retweets, likes, etc, create paths that define and engender the experience you desire with destinations...

  7. Yahoo! Names Elisa Steele Chief Marketing Officer

    Elisa has an outstanding track record in leading global marketing, branding, and communications teams, and we're excited to welcome her to Yahoo! Steele previously held positions as senior vice president of corporate marketing at NetApp and led...

  8. The Japanese Search, Why Don't We?

    Japanese audiences conduct more transactions, execute various types of communications, and generally use mobile devices far more than American audiences. If successful, these initiatives will change how we connect the integrated marketing dots and...