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  1. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Integrated Campaign: Zenni Optical, Integrated Online Marketing Campaign - Managed By Wpromote They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at...

  3. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. Once you have developed a list of targeted keywords, you must determine how these...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content marketing stack race" as "Adobe's battle to lose"), the relationship between the creative cloud...

  5. The Difference Between App to App and Web to App Advertising

    Mobile app and mobile web are the two mediums that advertisers can use as a forum for their marketing and advertising offers. This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement where messages are...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not...

  7. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Up first was Lisa Barone, vice president of strategy for Overit, her part of the presentation was titled: "5 steps to creating your integrated content strategy (without...

  8. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from...

  9. U.S. Search Awards 2014 Nominations Now Open

    Best Integrated Campaign Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18 for this event which celebrates the best of SEO...

  10. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.