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  1. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  2. The Evolution of SERPs and User Behaviors

    What else can we learn about users behavior on a SERP that we can integrate into our daily marketing tactics? As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus.

  3. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Advanced Twitter search How do you make your content stand out from the rest? What's the right strategic framework for identifying content opportunities that can enable...