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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    If you have some coding skills, you can even edit any breaks within their tool and integrate it back in with some email platforms. Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. Minimally, marketers should focus on three important sets of web properties to keep updated...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Google Alerts Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking that real-time face-to-face aspect, and the ability...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Make sure you integrate each of the following to enhance the user experience and allow customers to interact with your brand on each of your local landing pages: Map rankings can easily improve when pages with localized URLs are attached to Google...