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  1. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Google Alerts Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking that real-time face-to-face aspect, and the ability...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Make sure you integrate each of the following to enhance the user experience and allow customers to interact with your brand on each of your local landing pages: Map rankings can easily improve when pages with localized URLs are attached to Google...

  4. 4 Ways to Expand PLA Success in 2014

    As this format matures, the ecosystem will continue to innovate with techniques to seamlessly manage and integrate PLAs into marketers' overall digital plans. Google's Product Listing Ads (PLAs) have become one of the premier ways for online...