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  1. Combining Social & Content to Earn Visibility & Earn $$$

    How do you integrate your content directly with your social marketing efforts? Google Alerts Everhart also mentioned that Google Hangouts have worked well for her clients, with the audience liking that real-time face-to-face aspect, and the ability...

  2. The 4 Most Interesting Features in Google Shopping Campaigns

    Custom labeling will allow retailers to integrate more detailed product information into their feeds and ultimately their campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new Shopping...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    If you're considering "reinvention," map out your customer's journey and start planning for how data from those touch points can integrate, such as: This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Make sure you integrate each of the following to enhance the user experience and allow customers to interact with your brand on each of your local landing pages: Map rankings can easily improve when pages with localized URLs are attached to Google...

  5. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph will be Pinterest's fourth acquisition, and one of many strategic partnerships it has leveraged to integrate itself into the daily life of web users everywhere. VisualGraph was co-founded by former Googler Kevin Jing who worked on...

  6. 4 Ways to Expand PLA Success in 2014

    As this format matures, the ecosystem will continue to innovate with techniques to seamlessly manage and integrate PLAs into marketers' overall digital plans. Google's Product Listing Ads (PLAs) have become one of the premier ways for online...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integrate keyword research into content development, specifically presentation headlines and supporting descriptions. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic.

  8. Adobe Adds Cloud-Based Mobile Services

    The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. App Store Integration: Leveraging data from Distimo, downloads, installs and other...